DUNCAN BONE © 2018

Swisscom Rebrand

YEAR    

2009

STUDIO    

MOVING BRANDS

CLIENT    

SWISSCOM 

Worked with Moving Brands on the new identity Swisscom, Switzerland's leading telecommunications company.

Moving Brands are a fantastic company to work with as they understand how brands have to work in this day and age. I was responsible for all the moving parts of the new visual identity. And I had to make sure to work closer than I ever had before with the 2D design team, to seamlessly create this new identity which functioned the same way on both paper and any screen. 

I lead a team of 3d and 2d animators, and produced all aspects of the moving brand, from TV idents to the start-up animations that appear on every mobile phone on the network, TV and any other digital devices.