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About

Duncan is a Cannes Grand Prix-winning Creative Director with over two decades of experience leading global brand and creative teams at Wieden+Kennedy, 72andSunny and Colenso BBDO.

He has lived and worked in London, Shanghai, Beijing, Amsterdam and Auckland, leading international work for

BMW, Nike, DIOR, Google, Honda, Fairtrade and Pedigree across Europe, Asia and the Pacific.

 

Across his career, the focus has been consistent: build ideas that change how brands act in culture, not just how they communicate. That has included world-first broadcast work, large-scale brand

platforms and projects shaped by emerging technology and AI.

 

He has built and led teams at scale while remaining comfortable working hands-on when needed. The work is grounded in clarity of thinking, disciplined execution and a belief that strong ideas should stand the test of time.

"Here are the benefits of hiring Duncan Bone. If you want other agencies in your region to look like they’re slipping behind, hire Duncan. If you want to ensure your work belongs in culture, hire Duncan. If you and your clients see the value in creative answers to problems, not just advertising, hire Duncan. If you need your work to look sick, hire Duncan. Honestly, the only downside is he’ll probably break your trophy cabinet. " 

CCO ColensoBBDO New Zealand

“Duncan is a rare breed in that he gets ideas in every discipline. He brings technical innovation to everything he does and is armed with a great eye for detail and art direction. His appreciation of photography and film make him both an interesting and useful guy to have around. Furthermore, you know D-Bone will get shit done as he proves highly autonomous. A genuinely thoughtful chap who is well liked wherever he goes. He also happens to sport a fine beard, is a snappy dresser and a true gentleman to boot.” 

EXECUTIVE CREATIVE DIRECTOR - 72andSunny

“Duncan is a special creative talent - equally at home with innovative new technology, good-old-fashioned advertising and high-quality art direction. He's an incredibly useful guy to have on the team. He's capable of responding to a client brief with original ideas which use technology in new ways and following development and execution all the way to delivery to ensure the whole experience looks and feels perfect. His work on Nike and Honda has been outstanding. I can recommend him wholeheartedly.” 

Founder of ANTIROM, Executive Director at Fabrica (Benetton), & Interactive CD, Wieden + Kennedy London

"A huge loss you are - a great character, brilliant brain, a real carer, team player, super sharp, diverse and adaptable gentleman. Gonna really miss having you around matey, contributing to the work and injecting the Bone brilliance."

CREATIVE DESIGN DIRECTOR - Wieden + Kennedy London / Portland

© 2026 Duncan Bone

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