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About

Duncan is a Cannes Grand Prix-winning Creative Director and Cannes Lions juror whose work sits at the intersection of craft, storytelling, and innovation. Having led creative teams within some of the world’s most respected agencies, his career has spanned continents and cultures—delivering global campaigns that balance emotion with technology, and timeless design with bold new thinking.

Known for his ability to merge meticulous craft with forward-thinking creativity, Duncan’s approach bridges traditional artistry with emerging technology. His work places ideas above all else—executed with precision, empathy, and a deep respect for detail. This balance of imagination and discipline defines his creative leadership.

With a portfolio of acclaimed projects that challenge convention and spark conversation, Duncan continues to push creativity into new territory. His focus is simple: to create ideas that move people, move culture, and move the industry forward.

"Here are the benefits of hiring Duncan Bone. If you want other agencies in your region to look like they’re slipping behind, hire Duncan. If you want to ensure your work belongs in culture, hire Duncan. If you and your clients see the value in creative answers to problems, not just advertising, hire Duncan. If you need your work to look sick, hire Duncan. Honestly, the only downside is he’ll probably break your trophy cabinet. " 

CCO ColensoBBDO New Zealand

“Duncan is a rare breed in that he gets ideas in every discipline. He brings technical innovation to everything he does and is armed with a great eye for detail and art direction. His appreciation of photography and film make him both an interesting and useful guy to have around. Furthermore, you know D-Bone will get shit done as he proves highly autonomous. A genuinely thoughtful chap who is well liked wherever he goes. He also happens to sport a fine beard, is a snappy dresser and a true gentleman to boot.” 

EXECUTIVE CREATIVE DIRECTOR - 72andSunny

“Duncan is a special creative talent - equally at home with innovative new technology, good-old-fashioned advertising and high-quality art direction. He's an incredibly useful guy to have on the team. He's capable of responding to a client brief with original ideas which use technology in new ways and following development and execution all the way to delivery to ensure the whole experience looks and feels perfect. His work on Nike and Honda has been outstanding. I can recommend him wholeheartedly.” 

Founder of ANTIROM, Executive Director at Fabrica (Benetton), & Interactive CD, Wieden + Kennedy London

"A huge loss you are - a great character, brilliant brain, a real carer, team player, super sharp, diverse and adaptable gentleman. Gonna really miss having you around matey, contributing to the work and injecting the Bone brilliance."

CREATIVE DESIGN DIRECTOR - Wieden + Kennedy London / Portland

DUNCAN BONE © 2018

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