DUNCAN BONE © 2018

The Prodigy New Album Campaign 

YEAR    

2011

STUDIO    

W+K LONDON

CLIENT    

THE PRODIGY

Working together with David Bruno and Tom Seymour, came up with a completely new concept for a viral marketing campaign for the band's new album. 

The collaboration between W+K and Prodigy unfortunately was over before the album ever saw the light of the day. Later with W+K blessing, we carried on working with the band individually and reduced the project to a more streamlined affordable solution, but once again due to heavy delays on the album\'s production, the POISON never was released.