DUNCAN BONE © 2018

HTC Beats 

Cinema 

YEAR    

2012

AGENCY

ROMELLE SWIRE​ 

CLIENT    

HTC BEATS

Written and Art Directed this cinema ad for the HTC 8X starring Emile Sandé and music producer Naughty Boy.  

The spot was recorded in 3D sound and shown primarily across cinemas in the UK which featured 3D sound in their theatres. All this was to promotes HTC's exclusive smartphone relationship with Beats Audio and its 3D sound technology. ​

The final cut has gained over 1.3  million views within a few days of going online.   ​

It was a fantastic opportunity to meet and work with both Emilie Sande and Naughty boy and work on-site with the entire team. Unfortunately, U was not part of the voice over recording, as it took place at a much later stage.