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HTC Beats 

Cinema 

YEAR    

2012

AGENCY

ROMELLE SWIRE​ 

CLIENT    

HTC BEATS

Written and art directed a cinema film for the launch of the HTC 8X featuring Emeli Sandé and producer Naughty Boy.

The film was recorded using spatial 3D sound and screened across UK cinemas equipped with 3D audio systems. The work supported HTC’s partnership with Beats Audio and showcased the device’s advanced sound capabilities.

The film reached over 1.3 million views within days of release online.

Production took place in London with Emeli Sandé, Naughty Boy and the full music and film crew.

© 2026 Duncan Bone

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