GARAGE Paris & NY Fashion Week Digital Radio
To promote the third issue of GARAGE magazine, we developed a radio station that would travel with the magazine’s team as they took up residence at the Autumn/Winter fashion weeks in New York and Paris 2012.
Streaming over the web from Le Baron in Chinatown and Colette in Paris, Radio GARAGE hosted a genuinely eclectic mix of guests to chat fashion, music, art and anything else that segued nicely into the mix of tracks being played.
From Suzy Menkes to Courtney Love, Iman to Alison Mosshart, Jefferson Hack, Olivier Zahm and even Martha Stewart, topics were varied and often deliberately juxtaposed. Establishing itself as part of the Fashion Week backdrop, Radio GARAGE built upon this standing by using social media to further the conversations on the show. Listeners were varied and included a tweet by Rupert Murdoch urging his followers to tune in.