A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
Adoptable
YEAR
January 2017
AGENCY
ColensoBBDO
CLIENT
Pedigree Int.
Adoptable Case Study
At Cannes Lions 2024, Pedigree made history with the 'Adoptable' campaign. With over 12 million dogs waiting in shelters, we knew that just making another ad about adoption wasn’t going to cut it. So, we made every ad Adoptable. By using AI, we turned Pedigree's ads into real-time adoption opportunities, featuring actual shelter dogs in need of homes. 50% of the featured dogs were adopted within the first two weeks
As Group Creative Director, this project was a true testament to the incredible talent and collaboration at Colenso BBDO. We also had the pleasure of working with Nexus Studios, who brought their expertise to make this vision a reality.
This is just the beginning for 'Adoptable,' with the technology set to roll out across major markets, helping even more dogs find their forever homes.
While it’s an incredible honour to have won a Grand Prix, Gold, Silver, and Bronze Lions, as well as a Shortlist, the real reward is working with clients who give us the chance to use creativity and technology for good and making a real impact on the world.
Awards
Cannes Lions 2024
GRAND PRIX Outdoor
GOLD LION Direct
SILVER LION Business Transformation
BRONZE LIONDirect
SHORTLIST Direct
Immortal Awards LBB 2024
IMMORTAL AWARD
ONE Asia Creative Awards 2024
BEST OF SHOW
BEST OF DISCIPLINE: Creative Use of Technology
BEST OF DISCIPLINE: Direct Marketing
BEST OF DISCIPLINE: Out of Home & Out of Home Craft
GOLD Awards x 4
London International Awards (LIA) 2024
GRAND PRIX in Billboard
GOLD in Billboard
GOLD in Non-Traditional
GOLD in Transformative Business Impact
SILVER in Direct
SILVER in Non-Traditional
Axis Awards 2025
GRAND AXIS
GRAND PRIX in Innovation in Out of Home
GRAND PRIX in Tech Driven Creative
GOLD in Design Product Tech
GOLD in Direct Digital
GOLD in Creative Use of Data in Direct
GOLD in Innovation
Spikes Asia Awards 2025
GRAND PRIX in Innovation
GOLD in Outdoor Ambient Large Scale
GOLD in Digital Craft Use of Technology
BRONZE in Outdoor Use of Ambient Media
CLIOS 2025
GRAND CLIO Direct – Out of Home
GRAND CLIO Innovation – Out of Home
GOLD CLIO Direct – Out of Home
GOLD CLIO Innovation – Out of Home
GOLD CLIO Creative Business Transformation
GOLD CLIO Media - Out of Home
SILVER CLIO Digital
D&AD Awards 2025
GRAPHITE PENCIL – Direct / Press & Outdoor
WOOD PENCIL– Digital Marketing / Use of Emerging Technology
WOOD PENCIL – Direct / Use of Emerging Technology
SHORTLIST – Media / Press & Outdoor
SHORTLIST – Press & Outdoor / Innovation
