A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
A short documentary about the end of the traditional Maltese Bus, the system and the people behind it. The film won the audience award at the Maltese Kinemastik Film Festival and has been screened around many other festivals across the globe.
Directed and shot by me, together with Harry Malt and Emma Mattei, and the help of many other great people along the way, including additional footage by Mark Mangion and Bettina Hutschek.
BMW X2 China
YEAR
January 2017
STUDIO
TBWA Beijing China
CLIENT
BMW
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In 2019 I moved to Beijing China to head up the BMW China Account as Group Creative Director with TBWA China.
Among several projects, including the launch of a special edition BMW 5 Series paying tribute to the 70th anniversary of the announcement of the People's Republic of China - the inhouse local team of Creative Directors, writers and I worked on the launch campaign of the BMW X2 across the Chinese market.
The campaign idea was based on the platform of 'Doing Every Day in Style'. With this in mind, we built a campaign for a younger, more fashion conscience audience.
Large sets were built for the stills shoot taking inspiration from music videos and art installations. While a mixture of real locations and art installation concepts and designs were built on sound stages in Shanghai for the TVC.
We had some international talent join us from across the globe, from German photographer Amos Fricke to shoot the campaign hero shots to Alan Masferrer from Spain to direct the film, with British LA-based Patrick Meller as our Director of Photography.
The stills were shot over a week in Beijing, while the filming took place in various locations across Shanghai over a number of days.
DIRECTORS CUT
PHOTOGRAPHY
CAMPAIGN IMAGES
