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BMW Xmas Film

YEAR    

January 2017

AGENCY

Looping Group  London

CLIENT    

BMW International

BMW Xmas Film 

In this project, I had the unique opportunity to work with Oscar-winning actor Christoph Waltz, known both for his incredible talent and his outspoken dislike for the Christmas season—an aspect we cleverly integrated into the narrative. Collaborating with Mr. Waltz was an exciting creative process as we worked closely to shape a storyline that resonated with both his personality and the BMW brand’s vision for this international film.

The project also featured key appearances by BMW executives Oliver Zipse and Stefan Ponikva, enhancing the brand's authentic connection to the narrative. Additionally, Supercar Blondie and Alexa Chung were incorporated to widen the appeal to automotive and fashion audiences, creating a cross-industry dynamic that was both challenging and rewarding to balance.

While the shoot presented some complexities, particularly in managing the many creative directions, it was an incredibly fun and enriching experience. Working so closely with Mr. Waltz himself was a highlight, and despite the challenges, we managed to bring together something special that captured the spirit of the Christmas season in a unique and memorable way.

BEHIND THE SCENES

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